I’m a South Korean-born beauty product marketer splitting my time between California, New York, and South Korea. I recently graduated from Stanford University with my B.A. & Master’s in Media Studies where I explored social media’s impact on authenticity and transparency in the beauty industry.

Growing up in Seoul, the world’s beauty innovation hub, I’ve always had a penchant for cosmetics. I’ve worked for brands such as Innisfree, Sephora, and Memebox and was most recently a Senior Presidential Associate at Estee Lauder. As a Sr. PA, I love tracking social trends and white spaces in the beauty market and am passionate about creating functional products that can brighten even the darkest day. My biggest inspiration stems from those around me. Whether I’m in the locker rooms after a Barry’s class, scrolling through tiktok, riding a subway car, or meeting my friends for brunch, I love to learn about new cultures and styles of the people that surround me.

So...what’s your latest beauty obsession? Let's chat😊